Loug Pakistan – Stories, Trends & News That Matter to You

Malala Yousafzai Joins Coach’s Global “Just Being Girls” Campaign

June 24, 2026

Nobel Peace Prize laureate Malala Yousafzai has joined a new global campaign by American fashion brand Coach, focused on celebrating self-expression and cultural voices from around the world. The collaboration is part of Coach's storytelling platform called &Coach, which falls

Business

“The Tide Continues To Rise”

By Mariam Qadeer

June 23, 2026

ABHI Microfinance Bank entered 2026 with a clear focus on financial recovery, balance sheet strengthening, sustainable growth, and the gradual build-up of a more digitally enabled banking model. The year-end position of December 2025 had already validated a turnaround, and

Business

Luscious Cosmetics Launches FreshLabs Korean Skincare

By Sumeet Hameed

June 23, 2026

Luscious Cosmetics Launches FreshLabs Korean Skincare Luscious Cosmetics has launched FreshLabs, a joint-venture Korean skincare brand created for Pakistani consumers. The launch marks the company's expansion from makeup into skincare after 18 years in the beauty industry, leveraging its experience

Fashion

From Persian Cavalry to Catwalks: The History of High Heels

By Mahnoor Arif

June 22, 2026

High heels are often seen as a fashion statement today, but their original purpose was practical, not stylish. The story of heeled footwear begins on the battlefield, not the runway. In 10th-century Persia, mounted soldiers wore heeled shoes for a

Pakistan

Mahrang Baloch Sentenced to Life in Prison Over 2024 Gwadar Soldier Killing

By Mahnoor Arif

June 22, 2026

An anti-terrorism court (ATC) in Quetta has sentenced Baloch Yakjehti Committee (BYC) leader Dr. Mahrang Baloch and co-accused Sibghatullah Shah to life imprisonment. The case is linked to the killing of Frontier Corps soldier Shabbir Baloch during the 2024 Raji

Pakistan

Pakistan Remembers Amjad Sabri on His 10th Death Anniversary

By Mahnoor Arif

June 22, 2026

Pakistan is paying tribute to legendary qawwal Amjad Sabri on his 10th death anniversary today. Admirers across Pakistan and abroad are remembering his immense contribution to Sufi music and devotional poetry. Born on 23 December 1976, Amjad Sabri belonged to

Entertainment

Arsalan Butt Denies Mamya Shahjafar’s Claims, Files Legal Cases

By Mahnoor Arif

June 22, 2026

A controversy involving Pakistani actors Mamya Shahjafar and Arsalan Butt has taken a new turn after Butt gave a detailed response to harassment allegations made against him. The issue began when Mamya Shahjafar appeared on Iffat Omar's show, Say It

Entertainment

‘Spirited Away’ and ‘Lilo & Stitch’ Voice Actress Daveigh Chase Dies at 35

By Mahnoor Arif

June 22, 2026

American actress Daveigh Chase, best known for voicing Lilo in Disney's Lilo & Stitch and the English version of Chihiro in Hayao Miyazaki's Spirited Away, has died at the age of 35. Her manager, John Ryan Jr, told the BBC

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