In a historic move that has captured global attention, Huda Beauty has announced its sponsorship of Nadeen Ayoub, the first-ever contestant to represent Palestine in the prestigious Miss Universe competition. This collaboration marks a powerful moment for representation, empowerment, and inclusivity in the global beauty and fashion industry.
Nadeen Ayoub, a 27-year-old wellness coach, model, and social activist, will make history as the first woman to represent Palestine at the Miss Universe 2025 pageant, set to take place in Bangkok, Thailand, later this year. Her participation not only signifies a milestone for Palestinian representation on a global stage but also symbolizes resilience and pride for millions of people around the world.
For Huda Beauty, the sponsorship aligns perfectly with the brand’s long-standing mission to promote self-expression, diversity, and confidence. Founded by renowned beauty entrepreneur Huda Kattan, the company has become a global leader in cosmetics and beauty innovation. Huda Beauty has consistently championed inclusivity in its marketing and product lines, making this collaboration a natural extension of its core values.
In a statement, Huda Kattan expressed her admiration for Nadeen Ayoub and her journey. She emphasized that Ayoub embodies the essence of empowerment, grace, and authenticity — qualities that resonate deeply with the Huda Beauty philosophy. “This moment is bigger than beauty,” Kattan said. “It’s about representation, courage, and showing the world the strength and elegance of Palestinian women.”
Nadeen Ayoub’s story is equally inspiring. Born and raised in Palestine, she has built a career centered on wellness, education, and social impact. As a fitness coach and the founder of several initiatives aimed at empowering women and youth, Ayoub is dedicated to using her platform to promote health, confidence, and self-love. Her participation in Miss Universe is not only about celebrating beauty but also about advocating for positive change and visibility for Palestinian women worldwide.
The partnership between Huda Beauty and Ayoub represents more than a sponsorship — it is a statement of solidarity and empowerment. For many, this collaboration sends a message that beauty brands can and should take a stand for meaningful representation and cultural pride. It also highlights how global platforms like Miss Universe can be used to tell stories that transcend borders and challenge stereotypes.
Industry observers have praised the collaboration as a bold and progressive step in redefining beauty standards. By supporting the first Miss Palestine, Huda Beauty reinforces its commitment to authenticity and to celebrating the diverse faces and voices of the modern world.
As Nadeen Ayoub prepares to take the Miss Universe stage, she carries not only the hopes of her nation but also the support of a global brand that believes in her message. Her journey represents a blend of beauty, strength, and identity — and stands as a reminder that true beauty lies in courage, representation, and purpose.
With Huda Beauty standing behind her, Miss Palestine’s debut at Miss Universe promises to be a moment of pride, empowerment, and inspiration for many across the world.
