Raees Moten, a proven leader equipped with seven years of progressive leadership success within the retail sector, serves as the Chief Executive Officer of Diners, one of Pakistan’s most established and recognizable fashion brands. His leadership has been instrumental in maintaining Diners’ position as a household name in Pakistani fashion retail.
Diners has been in the fashion industry since 1990, starting as masters of the art of tailoring with a primary focus on men’s casual wear. Over the past three decades, the brand has evolved from a manufacturer of casual and formal apparel into one of Pakistan’s most trusted names in fashion retail. With annual revenue of $15.7 million and over 400 employees, Diners represents a significant success story in Pakistan’s competitive retail landscape.
Under Raees Moten’s guidance, Diners has maintained stringent commitment to global standards of quality, growing phenomenally over decades to create a niche in highly competitive markets. The company’s nationwide and international presence has established it as one of Pakistan’s most innovative producers of men’s wear, women’s wear, kids’ wear, footwear, and accessories.
What distinguishes Raees’s leadership approach is his focus on multiple aspects of business excellence. Diners’ innovative designs and approach, technical perfection, and quality standards serve as the brand’s core strength. The company operates state-of-the-art stores across major cities, providing customers with intimate shopping experiences that combine quality products with exceptional service.
Diners believes in corporate responsibility and values its internal customers by giving them experience, transformation, and development of skills. This employee-centric philosophy has created a motivated workforce committed to the brand’s success. Throughout the years, Diners has been honored with various achievements including the Consumer Choice Award for Fashion Category, recognizing the brand’s commitment to customer satisfaction.
The company has expanded its portfolio through five strategic sub-brands: Sohaye for women’s premium wear, French Emporio for luxury footwear, Diners Milano, Francisco Romero, and Diners Junior for children. This diversification strategy allows Diners to cater to different market segments while maintaining consistent quality standards across all product lines.
