‘Ishq Murshid’ was one of the most talked-about Pakistani dramas of 2024. It broke viewership records, trended weekly on social media, and built a massive fan following across Pakistan and abroad. Starring Bilal Abbas Khan, the drama became a cultural moment, with dialogues, scenes, and characters widely shared online. Because of this popularity, many fans expected the show to dominate the Lux Style Awards.
However, when the awards were announced, ‘Ishq Murshid’ surprisingly walked away without a single award. The result shocked viewers and sparked a strong reaction on social media. Many fans questioned how the year’s most-watched and discussed drama failed to win in any category.
Critics point out that Lux Style Awards often focus more on technical quality, storytelling depth, and originality rather than popularity alone. While ‘Ishq Murshid’ was loved by audiences, some reviewers felt the story relied heavily on familiar tropes and stretched its plot in later episodes. Others argued that the drama’s strength was its entertainment value rather than artistic innovation.
At the same time, several competing dramas in 2024 received praise for bold writing, strong female characters, and socially relevant themes. These factors may have played a role in the judges’ decisions.
The outcome has once again raised an old debate in Pakistan’s entertainment industry. Should awards reflect public popularity or critical standards? While ‘Ishq Murshid’ may not have won trophies, its success with audiences remains undeniable. For many fans, the real award was the love, loyalty, and impact the drama created beyond any stage or title.
