The Lahore administration has begun installing signboards in the Punjabi language across the city as part of a new initiative to promote cultural identity and preserve local heritage. The move aims to highlight Punjabi as a living language and recognize its deep historical connection with the region.
Under the initiative, Punjabi text is being added alongside existing Urdu and English signboards at key roads, public buildings, and important locations. Officials say the effort is meant to celebrate Lahore’s cultural roots and make public spaces more inclusive for local residents who speak Punjabi in daily life.
Punjab’s capital has long been known as the heart of Punjabi culture, yet the language has often been underrepresented in official spaces. By introducing Punjabi signboards, authorities hope to restore pride in the language and encourage its wider acceptance in formal and public settings.
Cultural experts have welcomed the step, calling it long overdue. They believe visibility in public spaces helps keep a language alive, especially for younger generations who may feel disconnected from their linguistic heritage. Many residents have also praised the initiative, saying it reflects Lahore’s true identity.
The administration has clarified that the move does not replace Urdu or English but adds another layer to the city’s multicultural character. Officials also indicated that the project may expand to include cultural information boards and historical markers written in Punjabi.
The introduction of Punjabi language signboards marks a meaningful shift toward cultural recognition and diversity. By embracing its linguistic roots, Lahore is taking a step toward preserving its heritage while promoting respect for local identity in a modern urban environment.
