In a landmark moment for Pakistani fashion, iconic luxury brand Sana Safinaz has opened its first-ever international retail store in Dhaka, Bangladesh, marking a major milestone in the brand’s journey from a small Karachi boutique to a globally recognized fashion house.
The opening was met with enormous excitement, with large crowds gathering at the store’s launch. The move signals a bold new chapter for Pakistani designer wear on the international stage, and reflects the growing demand for premium South Asian fashion beyond Pakistan’s borders.
Sana Safinaz was founded in 1989 by two close friends, Sana Hashwani and Safinaz Muneer, in Karachi. What began as a passion for haute couture evolved into one of Pakistan’s most dominant fashion empires, known for its timeless elegance and quality designs.
Bangladesh was a natural choice for the brand’s international expansion. Pakistani fashion, particularly lawn and formal wear, enjoys enormous popularity in the country, with a large number of Bangladeshi women regularly purchasing Pakistani designer outfits.
The Sana Safinaz store in Dhaka brings the authentic brand experience directly to these customers, rather than relying on third-party sellers.
This expansion is seen as a blueprint for other Pakistani fashion brands looking to grow internationally across South Asia and beyond. For Sana Safinaz, Dhaka is not just a new market, it is the beginning of a truly global fashion story.
