The Zam Zam Brothers have once again made headlines, this time by revealing a jaw-dropping figure. The two Pakistani-origin entrepreneurs behind the massively popular Zam Zam Electronics brand in Dubai disclosed that they paid Bollywood superstar Salman Khan PKR 14 crores for just 30 minutes of his time during a special appearance at their store.
The Zam Zam Brothers, Abdul Ghafoor and Muhammad Shakoor, widely known as “Bare Bhai” and “Chote Bhai”, are Pakistani entrepreneurs who co-own Zam Zam Electronics Trading LLC, a Dubai-based electronics retail store that has also become one of the most subscribed YouTube channels from Asia, with over 60 million subscribers as of 2024.
The brothers built their brand through short, energetic videos showcasing electronics deals, and their content went viral globally. Their rise from a small shop in Dubai to an international social media phenomenon is one of the most remarkable entrepreneurial stories from the Pakistani diaspora.
Salman Khan, one of Bollywood’s biggest stars, commands enormous appearance fees. He has been the highest-paid celebrity in South Asia multiple times and consistently appears on Forbes listings of the world’s highest-paid entertainers. For the Zam Zam Brothers, paying PKR 14 crores was not just a business expense, it was a massive marketing move that generated enormous buzz and millions of views worldwide.
The revelation highlights how Pakistani and South Asian content creators in the Gulf are now operating at a level that can attract and afford the biggest names in global entertainment. It is a powerful sign of how far the Zam Zam Brothers have come from their humble beginnings.
